Sophie Moore

About Sophie Moore

Sophie Moore is the Vice President of Marketing at Abode, where she leads the charge in promoting the platform designed to simplify financial management for homeowners. With a strategic and innovative approach, Sophie oversees all marketing initiatives, ensuring that Abode's unique value proposition reaches and resonates with homeowners seeking to manage recurring expenses such as property taxes, home insurance, and utility costs. Her expertise in brand development, digital marketing, and customer engagement drives Abode’s growth and strengthens its market presence, making the platform an essential tool for homeowners.

Past experience

Sophie Moore brings over 15 years of marketing expertise to her role at Abode. Before joining the company, she held senior marketing positions at several high-profile tech and financial services firms, where she successfully developed and executed comprehensive marketing strategies that significantly increased brand awareness and customer acquisition. Sophie's career is marked by her ability to blend creative vision with data-driven decision-making, resulting in impactful campaigns that drive business growth.

• Sophie led a transformative marketing campaign that doubled the company’s market share within two years.
• Her innovative use of digital marketing channels, coupled with a deep understanding of customer behavior, resulted in a substantial increase in lead generation and conversion rates.
• Sophie’s leadership and strategic insight have consistently delivered strong results, earning her recognition as a top marketing strategist in the industry.